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Reporting, Metrics and AnalyticsAutomating Business ProcessesAccount ConfigurationEmail MarketingMultiple Choice
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Multiple ChoiceReporting, Metrics and Analytics
Question 1. LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign. Which features should they enable and utilize?
A. Connected Campaigns and Campaign Influence
B. Salesforce User Sync and Campaign Influence
C. Connected Campaigns and Engagement Studio
D. Campaign Influence and Marketing Data Sharing
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Multiple ChoiceAutomating Business Processes
Question 2. You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?
A. Match ALL overall logiC. Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
B. Match ALL overall logiC. Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
C. Match ANY overall logiC. Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
D. Match ANY overall logiC. Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
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Multiple ChoiceAccount Configuration
Question 3. LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?
A. Install the Salesforce AppExchange Package and verify the Salesforce connector
B. Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies
C. Export all the data and assets from the existing tool
D. Salesforce Connector User has 'Read1 permission to the custom object
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Multiple ChoiceEmail Marketing
Question 4. Lenoxsoft uses their existing email sending platform to send a monthly promotional email to subscribers on the 15th of each month. They are beginning their Marketing Cloud Account Engagement implementation on the 5th and must send the email on time. They have asked to focus on the minimum setup in Marketing Cloud Account Engagement in order to meet their email send deadline. Based on the above constraints, what should the Consultant determine to be the first steps in Marketing Cloud Account Engagement?
A. Set up a Marketing Cloud Account Engagement campaign, import necessary subscriber lists, and transfer email templates to Marketing Cloud Account Engagement.
B. Implement Marketing Cloud Account Engagement tracking code, set up email authentication, and create page actions for website views.
C. Create a folder structure, import, and map sales users, and transfer email templates into Marketing Cloud Account Engagement.
D. Set up email authentication, import necessary subscriber lists, and transfer email templates into Marketing Cloud Account Engagement.
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